For many, some of the most memorable movies are animated cartoons as
they would have evoked the strongest reactions – happiness, sadness, fear, excitement etc.
This could most probably be the case for many of us, because cartoons brings out our inner child and makes us more open.The very expressions, gestures, actions of the animated cartoon characters that are not ‘real life’ per se, easily lets us connect with our deeper emotions – regardless whether we are young or mature.
And also because we are bombarded daily with a stream of real life commercials, we tend to easily tune out and often brush them off as “ just another sales pitch”. Normally it would take big budgets and big agencies to create an impact and impressive advert that would clearly stand out.
And that’s where we come in! 

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